How to become found on voice search devices
Updated: Dec 29, 2022
Amazon Alexa | Apple Siri | Microsoft Cortana | Google Assistant
Voice search devices are becoming increasingly popular, as they offer a convenient way to perform a variety of tasks hands-free. Amazon Alexa, Apple Siri, Microsoft Cortana, and Google Assistant are all examples of voice search devices that are commonly used. If you're looking to get found on voice search devices, there are a few things you can do. First, optimize your website for voice search. This means using natural language and long-tail keywords, as well as structured data to provide information such as addresses and phone numbers. You can also create content such as FAQs and how-to guides that are designed to be easily read aloud. Finally, make sure your business is listed in directories such as Amazon Alexa Skills and Google My Business. By taking these steps, you'll improve your chances of being found when people use voice search devices.
Earlier this year, Amazon announced that Alexa-enabled devices are now in over 100 million homes worldwide. With the rapid growth of voice-activated assistants, it's more important than ever to make sure your business can be found when people are speaking their search queries. Here are a few tips to ensure your business gets found on Amazon Alexa, Apple Siri, Microsoft Cortana, and Google Assistant:
1. Optimize your website for natural language search. This means using long-tail keywords and conversational phrases that match how people speak.
2. Create content with audio and video. More and more people are consuming content through headphones, so make sure your content is easy to listen to as well as read.
3. Claim your listing on directory sites. These are often some of the first results that appear on voice search devices, so it's important to claim your listing and provide accurate information.
4. Use structured data markup. This code helps search engines understand your website content and provide richer results for users.
5. Monitor your reviews. Good reviews can help improve your visibility on voice search devices, so make sure you're regularly monitoring what people are saying about your business online.
By following these tips, you can ensure that your business will be found when people are using voice search devices to find what they need.
*Current statistics show that 41% of adults use voice search at least once per day. It is estimated that in 2020, more than half of all smartphone users engaged with voice technology on their device
**72% of people who use voice search devices claim they have become part of their daily routines.
*** This year, 123.5 million US adults will use voice assistants at least once per month, and that base will continue to increase over the next few years. The number of voice assistant users will continue creeping up to nearly half the US adult population.