top of page
  • Writer's pictureMatthew Tropp

Organic SEO versus Social Media Marketing

Updated: Jun 13, 2022

Which should you choose to get the results your website is looking for? Lets take a look at Search Engine Optimization V.S. Social Media Marketing. First a quick explanation of both is in order...


Social Media is now the most widely used platform for communicating and marketing on the web. We can develop and cultivate your social presence as well as use the various social media channels to generate traffic to your business. The burden of posting relevant content is both time consuming and sometimes can hurt your business more than help. Social media has been the most valued prospect for lead generation in today's business marketing community.  We use engagement, management and marketing as a key performing index on all social signals.


Search Engine Optimization is a combination of your websites format using the right keyword combination as well as the the various elements created that point to your website. It also uses a formula that should be defined based on various factors allowing search engines give you identity and relevance.  There is no quick fix in organic search or local marketing. The more you invest in your branding the better your statistical probability of search engines taking notice. It all starts with a strong foundation and constant monitoring of how your ranked. 


SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here's what I’ve learned so far:

  1. Social media signals don’t influence site rankings

  2. SEO isn’t effective without harnessing social media channels

In this post, I want to highlight the following idea: When you share content on SMM channels you’re not only getting engagement, but also bringing visitors to your site. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. My analysis shows that SMM impacts SEO much more than you might think. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones.


Is Social Media the new SEO?

If you do a search about Social media Vs SEO, you will see the sentence “social media is the new SEO” a lot.

What this phrase implies is that social media shares (likes, tweets, pins, LinkedIn shares etc) have a direct influence on rankings like SEO.

Is this true?

The answer is somewhere in the middle.

Social media is not the new SEO because SEO was and still is about optimizing your website and content for search engines and users. In order to achieve good rankings in the long term, you need SEO.

Social media on the other hand, is like a big survey where users can show their preference by ‘voting’ for different pages/websites by giving them a like, pin, or tweet.

So, someone should expect that what is popular on social media should also be popular on search engines, but this is not always the case.

Social signals alone, cannot influence rankings. Google has stated many times that they don’t use social signals in the algorithm.

On the other hand, many studies showed that pages that do well in social, rank high in Google search results.

If social signals don’t affect rankings, why do we need social and how come popular posts in social rank better in search engines than non-popular posts?

The answer is simple:

  • You need social because it’s another source of traffic and a great sales tool.

  • You need social shares because you want to win the ‘social proof’ came.

  • You need social sharing because this means more people will see your content and this increases the possibility of other webmasters naturally link to it, which indirectly will boost your SEO.

In other words, social media indirectly helps SEO by generating more exposure for a web page/site.

Social Media VS SEO – Which is better?

As stated in the beginning of this post, you need both. It’s not the one or the other since both can help a website / online business get more traffic and under some conditions, make more sales.

SEO will make sure that your content can be read by search engines and social media will help you get your content in front of more people faster.

The more people will see a page, the more are the chances of linking to it, sharing to social media or engaging with the content.

Our take on it? Its always better to do both. They are nboth equally important and needed to grow your brand. -

34 views1 comment

Recent Posts

See All

1 Comment

Jul 13, 2020
bottom of page